Turning Brands Into A Force for Good Through Goodvertising
- As a Brand or business, you cannot call yourself successful in a failing community.
- Most advertising sucks.
Goodvertising changes how you think about advertising.
It turns your advertising into a force for good that uplifts people, communities, the planet and your bottom line. It changes how you differentiate your brand so it creates a better, more sustainable world where everyone wins – and keeps on winning.
Curious? Good. Welcome to a WinWin World.
Brands Can Fix Real Problems.
No brand can call itself successful in a failing community. And with too many South Africa in poverty, suffering from massive inequality and struggling to make ends meet to provide for their families. As a country, South Africa is failing. Our Gini Coefficient is 0,77 out of 1 (where 1 = all person has all the income). Brands can help fix this through Goodvertising
Goodvertising is more than just Advertising
For us, Goodvertising is about building customers through a community. It’s about standing for something meaningful. A bigger purpose that your customers love you for.
different to anyone else. It’s about doing what you say you will do.
This goes well beyond storytelling that gets shared through traditional communication channels. It is about building a community through your CSI Positioning and turning this community into loyal, happy customers.
This makes you completely different to anyone else.