GROG – SA FINEST BRANDY LIQUER

OUR GROG BRAND STRATEGY: CRAFTING A TIMELESS LEGACY

AT GROG, OUR BRAND STRATEGY IS FIRMLY ANCHORED IN OUR

TRADITION, OUR DEDICATION TO AUTHENTICITY, AND OUR GOAL TO BRING

A BIT OF NAUTICAL HISTORY INTO THE PRESENT ERA. AN INSIDE LOOK AT HOW THE GROG BRAND IS BEING DEVELOPED IS PROVIDED BELOW:

OUR BRAND ESSENCE:

AT OUR CORE, WE REPRESENT THE SPIRIT OF ADVENTURE AND COASTAL DISCOVERY. WE ARE A COMPANY THAT PAYS HOMAGE TO A TIME WHEN SAILORS NAVIGATING THE SEA RELIED ON GROG NOT JUST AS A DRINK BUT ALSO AS A LIFELINE.

OUR BRAND IDENTITY:

WE ARE THE KEEPERS OF A DISTINCTIVE AND HISTORICAL BRANDY LIQUOR. TRADITION AND AUTHENTICITY SEAMLESSLY MELD TO FORM OUR IDENTITY. WE MAINTAIN GROG’S LEGACY BY SERVING AS A LINK BETWEEN THE PAST AND THE PRESENT.

OUR TARGET AUDIENCE:

OUR MISSION IS TO APPEAL TO A DIVERSE AUDIENCE WHO SHARE A FASCINATION WITH HISTORY, ADVENTURE, AND AUTHENTICITY. FROM HISTORY BUFFS TO MODERN-DAY EXPLORERS, WE INVITE EVERYONE TO BE PART OF OUR JOURNEY.

OUR UNIQUE VALUE PROPOSITION (UVP):

WE OFFER MORE THAN JUST A DRINK; WE OFFER A TASTE OF HISTORY. OUR UVP RESTS ON THREE PILLARS: HISTORICAL SIGNIFICANCE: WE ARE THE ORIGINAL GROG, A BRANDY LIQUOR THAT DATES BACK TO THE DUTCH EAST INDIA COMPANY AND PLAYED A VITAL ROLE IN MARINE HISTORY.

AUTHENTICITY: OUR COMMITMENT TO PRESERVING THE ORIGINAL RECIPE AND PRODUCTION PROCESS ENSURES THAT EVERY SIP OF GROG IS AN AUTHENTIC EXPERIENCE. FAMILY HERITAGE: OUR BRAND IS NOT JUST A PRODUCT; IT’S A LEGACY PASSED DOWN THROUGH GENERATIONS, MAKING US THE GUARDIANS OF A UNIQUE TRADITION.