THEATRE

For aspiring theatre artists from low-income backgrounds, the journey into the world of performing arts begins with The Beginning phase, supported by U Can Company. In this phase, passion and dedication take precedence over financial resources, requiring little to no upfront investment. Armed with talent and a desire to entertain, individuals showcase their skills at local churches, malls, and public spaces, leveraging these venues as platforms to showcase their creativity. U Can Company serves as a guiding light, providing essential tools, resources, and mentorship to ignite the theatrical spark. With U Can Company’s support, aspiring theatre artists can harness the power of community spaces to stage performances and engage with audiences. Organisations play a crucial role in this phase by providing financial support, which can assist aspiring artists in accessing training programs, improving their craft, and reaching a wider audience. By investing in this phase, organisations contribute to fostering artistic expression and empowering individuals to pursue their passion for theatre. Aspiring theatre artists who successfully navigate The Beginning phase progress to the Starter Pack phase, where they receive further support from U Can Company to elevate their initiatives. With an investment of R1000, artists gain access to essential resources and guidance to enhance their theatrical efforts. U Can Company’s role evolves to provide tailored assistance, equipping artists with the tools needed for sustainable growth. Funding at this stage can assist artists in investing in production equipment such as costumes, props, and lighting setups, as well as marketing efforts to promote their performances and build a loyal following. By investing in this phase, organisations enable aspiring theatre artists to establish their brand identity, expand their reach, and attract larger audiences. Financial support at this critical stage can make a significant difference in helping artists turn their passion into a viable career. In the Micro Friendchise phase, theatre artists explore opportunities for micro-commercialization, under the continued guidance of U Can Company. With an investment of R49,950, entrepreneurs expand their theatrical presence, exploring avenues for growth and impact. Funding at this stage can support artists in securing performance opportunities at larger venues, investing in professional production services to elevate their productions, and expanding their outreach efforts to engage with diverse audiences. U Can Company remains a steadfast ally, providing guidance, resources, and support to navigate the complexities of theatrical production. By investing in this phase, organisations contribute to fostering artistic expression and creating opportunities for aspiring theatre artists to thrive in the competitive entertainment industry. In the pinnacle Boza phase, theatre artists achieve full commercialization and expand their ventures beyond geographical boundaries, propelled by U Can Company’s strategic facilitation. With a substantial investment, artists establish a widespread presence across multiple venues, collaborating with top theatre companies and reaching diverse audiences. Funding at this stage can support artists in securing prestigious performance opportunities, investing in professional development opportunities such as workshops and masterclasses, and expanding their team to manage their growing theatrical empire. U Can Company assumes a supportive advisory role, empowering artists to excel in the competitive entertainment industry. By partnering with U Can Company to support artists in this phase, organisations contribute to creating a vibrant ecosystem where creativity thrives, entrepreneurship flourishes, and communities are enriched through the transformative power of theatre